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Transactional Analysis for Trainers

2nd edition 2009

Julie Hay Sherwood Publishing still only £19.97 post free

less 15 or 25% website discount when you buy direct from us

• Do you need practical and creative ways to increase the impact of your training?

• Do you want to improve performance and create a climate of motivation & teamwork?

• Are you trying to develop a healthy corporate “personality” for your organisation?

Illustrated throughout with accessible and practical activities, this book:

• outlines the uses of TA and shows how TA can increase the impact of your training.
• explores the relevant issues and methods necessary for successfully implementing TA.
• includes chapters geared specifically at increasing the trainer’s effectiveness.
• dispels the myths of TA and explains the benefits of analysis to enhance relationships.

Immensely popular in the 1970's, with best-sellers Games People Play, I’m OK You’re OK and Born to Win, TA continued to develop, including into markedly different methodologies for developmental TA spanning orgnaisational, educational  and personal development contexts and the original psychotherapeutic application. There is a worldwide TA association with members in at least 65 countries. With its own special blend of academically-respectable theory and user-friendly jargon, transactional analysis continues to be an excellent framework for helping people understand human nature.

Julie Hay is Managing Director of Psychological Intelligence, Chief Executive of training consultancy A D International and a Past President of both the International and European Associations for Transactional Analysis as well as having been founder and inaugural chair of one UK TA association and vice chair of the other. She now leads the International Centre for Developmental Transactional Analysis, offering  a range of TA qualifications in cooperation with an international group of colleagues.  Julie is an internationally accredited Teaching and Supervising Transactional Analyst specialising in developmental applications of TA, and a Licensed NLP Trainer. Her wide-ranging career in training and management has included over 30 years hand’s-on experience in industry, government and the public sector. She has been teaching TA around the world for over 25 years.