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Transactional Analysis for Trainers

We are sorry but this title is currently out of print -

Edition 2 will follow soon

Please email sherwood@adinternational.com to register an interest and we will let you know as soon as it is available

Julie Hay Sherwood Publishing 1996 only £19.97 post free

• Do you need practical and creative ways to increase the impact of your training?

• Do you want to improve performance and create a climate of motivation & teamwork?

• Are you trying to develop a healthy corporate “personality” for your organisation?

Illustrated throughout with accessible and practical activities, this book:

• outlines the uses of TA and shows how TA can increase the impact of your training.
• explores the relevant issues and methods necessary for successfully implementing TA.
• includes chapters geared specifically at increasing the trainer’s effectiveness.
• dispels the myths of TA and explains the benefits of analysis to enhance relationships.

Immensely popular in the ‘seventies, with best-sellers Games People Play, I’m OK You’re OK and Born to Win, TA has continued to develop and there are now many new concepts. There is also a worldwide association with members in at least 60 countries. With its own special blend of academically-respectable theory and user-friendly jargon, transactional analysis continues to be an excellent framework for helping people understand human nature.

Julie Hay is Chief Executive of training consultancy A D International and a Past President of both the International and European Associations for Transactional Analysis. She is an internationally accredited Teaching and Supervising Transactional Analyst who has specialised in organisational applications of TA. Julie’s wide-ranging career in training and management has included over 30 years hand’s-on experience in industry, government and the public sector. She also lectures world-wide and holds a M Phil in management and organisational assessment.